Mobile marketing is unique in that it reaches people in real time right where they are. Additionally, more and more sales are being initiated from mobile, so it’s a vital part of any marketing strategy. Problem: I’m unsure if my audience is a mobile audience. Today’s mobile users range from ages 7 to 90 (One Audience). …
Mobile marketing is both a short-term and a long-term strategy, and to create a successful program, there are certain steps you’ll need to follow. Step 1: Create mobile buyer personas. Understanding your audience is the first step to any marketing strategy, and buyer personas are a valuable tool to aid in that understanding. Buyer personas are …
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