Spanora Media

Digital Marketing

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15 Digital Marketing Strategies For SMEs and Startups in Uganda

It’s always a good time for business owners in Uganda to think about the most effective small business marketing ideas. Maybe your product message doesn’t seem to be landing as it used in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 …

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Planning, implementing and optimizing your mobile marketing program

Mobile marketing is both a short-term and a long-term strategy, and to create a successful program, there are certain steps you’ll need to follow. Step 1: Create mobile buyer personas.  Understanding your audience is the first step to any marketing strategy, and buyer personas are a valuable tool to aid in that understanding. Buyer personas are …

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