It’s always a good time for business owners in Uganda to think about the most effective small business marketing ideas. Maybe your product message doesn’t seem to be landing as it used in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 …
15 Digital Marketing Strategies For SMEs and Startups in Uganda Read More »
Mobile marketing is unique in that it reaches people in real time right where they are. Additionally, more and more sales are being initiated from mobile, so it’s a vital part of any marketing strategy. Problem: I’m unsure if my audience is a mobile audience. Today’s mobile users range from ages 7 to 90 (One Audience). …
Mobile marketing is both a short-term and a long-term strategy, and to create a successful program, there are certain steps you’ll need to follow. Step 1: Create mobile buyer personas. Understanding your audience is the first step to any marketing strategy, and buyer personas are a valuable tool to aid in that understanding. Buyer personas are …
Planning, implementing and optimizing your mobile marketing program Read More »