Where is your website traffic coming from?
If you are relying on people to find you through google search, your SEO needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you.
Fortunately, it is not late for you to get started. There are certain things you can do to increase your chances of getting ranked higher on google searches.
Steps to improve SEO rankings.
1. Improve your page loading speed.
If your load speed is too slow, Google will recognize this and it will harm your ranking. This also impacts the way your website visitors engage with your pages. Research shows 40% of visitors will abandon websites if the page takes long to load and these visitors wont return to the website. This automatically kills traffic to your site. If your page loads fast, people will keep coming back. Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly. This makes it extremely important to optimize both your page speed and server response time.
2. Produce high quality content.
To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back. Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Writing content rich with keyword phrases on your blog can boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic.
Blogging is an outstanding tool for lead generation because it drives people to your website and give them a reason to stay on your pages for a while. If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis. Plus, you can incorporate other things such as images and header tags in your blog.
Another factor that impacts your SEO ranking is so-called dwell time. This relates to how much time people spend on your website. If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.
Pictures or images are great for your SEO ranking when optimized properly. Huge file formats and sizes slow down your page loading time which can affect your ranking. You can also strategically use keywords in the title of your image as well as the caption or description.
Breaking up your content with header tags is another way to improve user experience. This makes content easier to read and skim thus encouraging people to spend a long time on your website.
Using videos and infographics on your website can dramatically improve the amount of time someone spends on your website. Depending on the length of your videos, people could be on your page for several minutes.
Improve your authority and credibility by adding relevant links within text on website. Always use descriptive links by linking keywords. This will add value to your readers including those with disabilities or those using screen readers. You should also include internal links that will direct visitors to other pages on your website.
Step 3. Use keywords appropriately.
Keywords play a major role in SEO ranking. They should fit naturally into sentences, header tags and image captions. If your keywords match people’s searches, your website will have a greater chance at getting ranked higher. Repeat your keyword phrase several times throughout the page, once or twice in the opening and closing paragraphs and two to four more times throughout the remaining content
Be authoritative. Strategically link relevant sources and additional information both within your organization’s broad website and even to other websites which are useful.
Optimize your meta data description by making it descriptive, unique and short. While meta description is not as important your heading is when it comes to getting clicks because people don’t seem to pay nearly as much attention to the description, it is still important from an SEO ranking perspective.
Step 4. Encourage sharing on social media.
Every business and website needs to be active on social media. But what’s not well known is that you can get your SEO ranking improved if people share links to your website on social media. When that information appears on people’s timelines, all it takes is just one click for them to share it. One of the best ways to do this is by including social sharing captions on all your content.
Step 5. Properly format your page.
Take time when you are coming up with a layout for your website. It needs to be neat, clear, organized and uncluttered. Consider this like:
- Font size.
- Colored text.
- Bold font.
- Italics sparingly.
Things such as bullet points and checklists make it easy for visitors to scan through your content. If your website is cluttered with too many pictures, advertisements, colors, and blocks of text, it can appear untrustworthy. A clean format and design will improve your SEO ranking. Also, your contact information should be clear and in plain sight for people to find.
Step 6. Optimize your site for mobile devices.
Mobile use is rising so fast that it has actually overtaken computers and laptop devices. In fact, over 60% of Google searches come from mobile devices. Obviously, google recognizes this and ranks sites accordingly. Your website needs to be optimized for mobile users other wise it’ll hinder the user experience, adversely affecting your ranking.
Also, local SEO is important. Setting up your business on Google my business allows you to edit the info on your business, verify contact info, add images and monitor reviews. This can give you a huge advantage over competitors who fail to capitalize on this powerful resource.
In Uganda, Spanora Media provides digital marketing services. We pride ourselves on our originality and uniqueness and have a wealth of expertise.